Over three decades ago, a man from India arrived in Saudi Arabia with a vision to create a better life for his family. In Madina Al Munawwara, he was inspired by the profound love Arabs had for fragrances, sparking his passion for perfumery.

Driven by curiosity and determination, he immersed himself in the local culture, learning the language and the art of fragrance creation. A pivotal moment came when he witnessed the joy of a man inhaling the scent of a rose water cart, igniting his desire to create perfumes that evoke deep emotions.

For him, success was about more than just creating products—it was about earning customer trust. This principle became the foundation of his business.

Years later, as the second generation, we joined the journey. Under his guidance, we launched Rahaf Al Fakhama, a brand that captures life’s experiences in every fragrance. Today, we honour his legacy by blending heritage with innovation, creating perfumes that reflect passion, craftsmanship, and trust—the cornerstones of our success.